Short answer: Open the Google Business Profile you manage, choose the review-sharing option—often labelled Ask for reviews or Get more reviews—and copy the link. Google’s labels can vary between accounts, devices and interfaces. Test the link privately and confirm that it opens the correct location before sharing it.
A direct link saves customers from searching for your business and finding the wrong branch. It does not create a review or guarantee one. Reviews should always be genuine, voluntary and based on a real customer experience.
What is a Google review link?
It is a URL that takes a customer to the review area for one Google Business Profile. The customer can sign in, choose a rating and write their own feedback. Because the destination belongs to a particular profile, checking the business name, address and location is important.
How do you create and copy one?
The current Google Business Profile flow is broadly:
- Sign in to the Google Account that manages the profile.
- Search for your business in Google Search or Google Maps.
- Open the profile’s review or customer-interaction controls and choose the option for asking customers for reviews. Google’s current help describes a route through Read reviews, then Get more reviews and the share control.
- Choose Copy link, or the equivalent copy control.
- Paste it into a note and test it before sending it anywhere.
Google also offers a QR option in the review-request flow. Its current guidance says review QR codes can be generated on a computer browser, not on mobile. If your screen differs, look for the review-request or share action rather than relying on one exact button label.
What if the normal button is missing?
Check that you are signed in to the correct owner or manager account and have selected the right location. You can also search the exact business name and town in Google Maps, open the profile, choose Reviews and look for a share or request-reviews action. For multiple branches, repeat the process separately for each location.
If a profile is unverified, newly created, suspended, hidden or not publicly visible, review tools may be limited. Resolve that status first. A generic Maps search URL is not a dependable substitute because it may open a list of results.
How should you test the link?
Open it in a private or incognito window on both a phone and desktop browser. Confirm the business name, address or service area and location. Select the review action without submitting anything. A sign-in request is expected: Google requires customers to be signed in to a Google Account to leave a review, and that account can use a non-Gmail address.
Ask somebody who is not a profile manager to open the link. This can reveal a wrong branch or a redirect that only works while you are signed in.
Can you shorten the link?
You can use the full link behind descriptive text such as “Leave a Google review”. If you use a shortener, keep the original destination, test the shortened URL on several devices and use a service you can maintain. Do not hide the destination or rely on an unmaintained redirect.
Where can you share it?
Email, SMS and WhatsApp
Send it in a short thank-you or follow-up after an appointment, delivery, completed job or meal. Say that honest feedback is welcome and avoid repeated or pressuring reminders.
Receipts and follow-up messages
Google suggests receipts, thank-you emails and the end of a chat interaction. A printed line or QR code can suit cafés, restaurants, salons and retailers.
Website
Use a clear button such as “Share your experience on Google”. Place it after a purchase or contact journey, and do not show it only to customers expected to be positive.
NFC review card and QR code
A card at reception, the till or a job handover point gives customers an in-person route. Print a readable QR fallback, leave space around it and scan it after printing.
How do NFC and QR make access easier?
TapUpCard Review cards use NFC + QR. A compatible phone can tap the card, while another phone can scan the printed code. Both open a permanent TapUpCard managed URL that routes to the configured Google review destination. This puts the next step at a natural moment without asking anybody to remember a long URL.
The customer still chooses whether to continue and what to write. TapUpCard records taps on the managed URL, but a tap is not proof that a Google review was completed and does not guarantee one. Learn more on the product page or see pricing.
Why use a managed URL?
A managed URL separates a physical card or printed QR code from the destination behind it. If a branch changes, closes or needs a corrected Google profile, the destination can be updated later without replacing or reprinting the physical card. Test the route after every update.
For context, read how NFC review cards work and NFC review card vs QR code.
Common problems and fixes
The link opens the wrong location
Re-create it from the exact branch profile, then check the name and address in a private window. Label branch links internally.
The customer is not signed in
Explain that a Google Account is required, but never ask for a password or complete the review for the customer.
The profile is not verified or visible
Resolve verification, suspension or visibility issues through Google Business Profile support. A link cannot make an unavailable profile reviewable.
There are multiple locations
Use one tested destination per branch. Avoid sharing a generic business search link.
An old link is broken
Copy a fresh link and replace it in emails, receipts, website buttons and artwork. A managed URL can reduce reprinting when the destination changes.
The link is difficult to find
Look in the profile’s review or customer-interaction controls and check Google’s current Business Profile Help guidance. Search, Maps, desktop and mobile may not show identical controls.
What are good review-request practices?
Ask after a real interaction, make the request optional and neutral, and give customers room to decide. Respond professionally to all feedback, including criticism. For more ideas, see how to get more Google reviews and whether NFC review cards are worth it. You can contact TapUpCard if you want to discuss a setup.
What should you not do?
Do not offer discounts, money or free goods in exchange for reviews. Do not buy or write reviews, pressure customers for a particular rating, or divert unhappy customers away from Google. Requests should be available to genuine customers generally and should invite honest feedback.
FAQs
Can I create a Google review link on my phone?
You can often copy or share a link on a phone, but Google’s current guidance says review QR codes are generated on a computer browser.
Do customers need Gmail?
No. They need to be signed in to a Google Account, which can use a non-Gmail email address.
Can one link cover several branches?
Use a separate tested link for each location so customers reach the correct profile.
Does an NFC card guarantee a review?
No. NFC and QR make access easier; the customer still chooses whether to write a genuine review.
Can a managed destination be updated later?
Yes. TapUpCard’s managed URL can route to an updated Google destination without replacing the physical card, subject to testing the new route.