Your customers leave the reviews. AI helps with the replies.
Create personalised Google review replies using your business tone and rules. Approve every reply with Starter, or automate selected replies with AI Auto.
- Personalised replies
- Approval controls
- Automation rules
“Good overall, but the appointment started a little late.”
From incoming review to a reply that sounds like your business.
TapUp AI prepares the response while you decide how much control or automation you want.
Review arrives
A Google review enters your TapUp AI review workflow.
AI drafts
TapUp AI considers the review, your business information, tone and reply settings.
Approve or automate
Review the draft yourself or let AI Auto handle replies that match the rules you set.
Start with approval. Automate when you're comfortable.
Starter and Auto use the same AI reply workflow, but give you different publishing controls.
AI writes. You approve.
Every generated reply stays in your workflow until you review it. Edit, approve or skip before publishing.
Automate according to your rules.
Decide which star ratings can be handled automatically and which reviews should stay in an approval queue.
Your fully working TapUpCard dashboard.
Run your review workflow from one clear workspace, with the controls, history and account tools you need as your business grows.
- AI review inbox with approve, edit or skip controls
- Automation settings, Google Business Profile connection and review history
- Analytics, activity, subscription and billing management
- AI Pro: manage multiple locations from one dashboard
Choose the right level of review automation.
Start with approval, automate routine replies, or manage multiple locations with deeper controls. Professional setup is charged once when you start.
AI Starter
- Personalised AI-generated replies
- Custom business tone
- Manual approval workflow
- Edit, approve or skip replies
- 1 Google Business Profile
AI Auto
- Everything in AI Starter
- Star-rating automation rules
- Approval rules for sensitive reviews
- Pause automation at any time
- 1 Google Business Profile
AI Pro
- Everything in AI Auto
- Up to 3 Google Business Profiles / locations
- Advanced star-rating automation rules
- Negative-review escalation and manual approval hold
- Per-location tone and instructions
- Sentiment and trend insights
- Monthly reputation performance report
- Pause automation per location
- Priority processing and support
Professional AI Setup
Google Business Profile connection, business information, tone configuration, automation rules, approval settings, workflow testing and activation.
Launch offer · save £30Questions about TapUp AI?
The essentials about plans, approvals, automation and setup.
Do I need TapUp Review to use TapUp AI?
No. TapUp AI can be used independently of the physical TapUp Review card.
What is the difference between AI Starter and AI Auto?
AI Starter keeps generated replies in a manual approval workflow. AI Auto adds rules that can automatically handle selected reviews while leaving other reviews for approval.
Can I edit an AI reply before it is published?
Yes. Replies that are in your approval workflow can be edited before you approve them.
Can I choose which reviews are automated?
With AI Auto, you can use star-rating rules to decide which reviews may be handled automatically and which should require approval.
What happens with low-rated or sensitive reviews?
You can keep lower-rated reviews in an approval queue so you can review the suggested response personally before publishing.
Can I choose how the AI sounds?
Yes. TapUp AI includes tone and instruction settings so generated replies can better reflect how your business communicates.
Can I pause the AI?
Yes. The AI workflow and automation controls can be paused from your settings.
Will every customer receive the same reply?
No. TapUp AI generates replies based on the individual review together with your configured business information, tone and instructions.
How many Google Business Profiles are included?
Starter and Auto include one Google Business Profile per subscription. AI Pro supports up to 3 profiles or locations.
What is the setup fee for?
The professional setup covers the Google Business Profile connection, business information, tone configuration, rules, approval settings, workflow testing and activation. Starter and Auto are £49 one-time; AI Pro is £99 one-time.
Can AI-generated replies still make mistakes?
Yes. AI-generated content can occasionally be inaccurate or unsuitable. Use approval controls where appropriate and review important or sensitive responses carefully.
Spend less time writing review replies.
Choose manual approval with AI Starter, build automation with AI Auto, or manage multiple locations with AI Pro — all from your TapUpCard dashboard.
View AI plans